05/29/2019 11:09 AM
Elma, NY—May 29, 2019—
The WNY Flash is excited to announce that local product Brittany Heist will be joining the
Academy full time coaching staff for the 2019-2020 season. Heist was previously in a part time
role with the club, while also holding the St. Mary’s High School Athletic Director Role.
“We are thrilled that Brittany has decided to join our Full time staff. Brittany is a fantastic role
model for young athletes all over WNY, especially young girls. She has great leadership
qualities, and her passion, work ethic, and loyalty to the club and the game is unparalleled. We
are lucky to have her,” Vice President Aaran Lines states.
Heist, 29, completed 4 years of playing at Boston University where she was the team captain and
was named All Region 1st Team, All Conference 1st Team (x2), Conference Midfielder of the
Year, & All Tournament Team. During Heist’s senior season, she helped lead the team to a 19-3-
1 record, a 14 game winning streak and went undefeated with no goals against in conference
play. The squad was also ranked 19 th Nationally.
Following her collegiate career, Heist entered the workforce and was a full time Physical
Education teacher in Buffalo area 2013-2016. In 2016, Heist accepted the St. Mary’s Athletic
Director positon where she was responsible for 33 interscholastic teams. Heist made an
immediate positive impact on the school, as St.Mary’s was the runner up in 2017 as the Buffalo
News Prep Talk Athletic Department of the Year.
While working full time, Heist was a member of the inaugural WNY Flash Coaching staff in
2012, and has coached within the club since its inception. Heist currently has a USSF “D”
License and is working towards her USSF “C” License this summer. In addition to coaching for
the club, Heist played for the WNY Flash UWS team in the 2017 season, where she captained
the team and appeared in 8 matches for the club. Heist returned the following year, but had a
season ending injury in the season opener.
“I am excited to step on and take a bigger role in the Academy and help continue to change the
landscape in WNY youth soccer. The WNY Flash Academy and Sahlen family have made
tremendous strides for youth players to achieve the dreams that they set - with the facilities, the
professionalism in the organization, and the resources that are provided for both coaches and
players,” Heist says. “This is an exciting time to be a part of the club and I wish that I was
growing up in the this era of youth players as I have witnessed the transformation in youth
development and a platform to be seen and push on to the next level, whether regionally,
nationally or collegiately,” she added.
Heist will be taking on an administrative role within the club, in addition to her coaching
assignments. She starts full time with the club in the beginning of June.